Writing Persuasive Business Cases

Course program

Business case writing
training course in Melbourne

  

Whether you want to initiate projects, propose investments or plan other initiatives, you need to present clear evidence that the opportunity is worthwhile. You need to clearly define the benefits, justify the costs and put forward a strong logical case.

This professional writing training program helps you build and write such business cases. You will learn practical tips and skills to create an impactful persuasive structure and write in a gripping style. After this program you will find it easier to gain approval for your plans.

 

Designed for

Anyone who needs to write business cases to propose investment in programs, products or projects. It includes technical and operational staff, managers of any seniority with non-financial backgrounds and executives who must communicate business expectations within the organisation.
 

Outcomes

After this workshop you will have learnt how to:

  • Navigate the systematic processes needed to develop a business case.
  • Bridge the gap between technical justifications and business expectations.
  • Appreciate the cost-benefit expectations of management.
  • Develop your personal business case checklist.
  • Identify key information to address tricky questions.
  • Identify and compare costs and benefits of alternative solutions.
  • Apply risk assessment techniques to forecast and mitigate issues.
  • Prioritise alternative solutions by using key decision criteria.

 

Program

This business case writing workshop may include the following topics:

  • Identifying and exploring the options.
  • Defining and analysing the costs.
  • Defining and analysing the benefits.
  • Managing risk in your business case.
  • Analysing alternative options.
  • Documenting and ‘Selling’ the business case.

 

In-house Corporate Training

We deliver this program for individuals or groups in-house. Please call 1300 655 098 for a quote or initial discussion.
 
We tailor this course to your needs and organisation. We will use any relevant templates or style guides of your organisation.

In-house program 
We deliver this program for individuals or groups in-house. Please call 1300 655 098 for a quote or initial discussion.
 
We tailor this course to your needs and organisation. We will use any relevant templates or style guides of your organisation.