Social Media Marketing

Download “Social Media Marketing” ICML_Social_Media_Marketing.pdf – Downloaded 253 times – 184 KB


Course Program

Social Media Marketing
Courses in Melbourne

PPC, widgets, keywords, spiders, Digg, SEO, Facebook… the developments in cyberspace are going frighteningly fast. It’s hard to keep up and make sense out of it all. What’s even harder is to understand how important all these elements are to your business, let alone building a ‘digital’ strategy.

In this ‘Digital Marketing’ course we’ll cut straight through the confusion and will explain to you clearly and simply the most up to date developments in internet and mobile marketing. We will help you define key strategies so that you feel confident and full of ideas on how to improve your business via the internet.

Designed for

You; if you want to understand the most up to date and relevant developments in digital marketing, and want practical tips and tools to promote your business on the internet and mobile devices.


In this Social Media Marketing skills course you will learn how to:

  • integrate your internet marketing strategy into your overall marketing strategy
  • develop an internet marketing plan
  • get a website designed or improved
  • optimise your website for higher search engine rankings
  • analyse and improve traffic to your site
  • decide whether and how you should be on Social Network sites such as Facebook, Twitter etc


The Social Media Marketing training may include (but is not restricted to) any of the following subjects:

  • marketing strategies
  • online marketing plans
  • websites
  • getting found: Search Engine Optimisation (SEO)
  • search Engine Marketing (SEM)
  • measuring traffic and online success
  • social Network Marketing
  • mobile marketing
  • e-Commerce: selling your goods and services over the web
  • personal action plans

Delivered in-house

We deliver this social media marketing course in-house to your team. We can tailor the course to your organisation or fully customise it to fit your needs. Call us on 1300 655 098 to talk to us about the options and fees.


This course can be delivered as a 1-hour introduction or a two-day workshop and everything in between. In one day we can create a powerful social media marketing experience for your team.

Download “Social Media Marketing” ICML_Social_Media_Marketing.pdf – Downloaded 253 times – 184 KB

Learning Method

Learning Method

We follow the ICML learning model

Learning can be hard. At ICML we realise this and therefore we try to make our sessions as interactive and engaging as we can. Don’t expect ‘chalk-‘n-talk’ sessions at ICML. Our facilitators are just that: they facilitate, they don’t teach. Our expert facilitators are highly experienced in getting the very best out of you. We use the latest scientific insights and translate them to highly practical everyday application in the workplace.

Working in small groups of minimum 5 and maximum 14 people means that the group has just the right size for great interaction, group discussions and personal attention. The facilitator aims to tailor the course specifically to each group.

For more information on our learning model, click here