Internet Marketing
Public 2 day Internet Marketing skills course
PPC, widgets, keywords, spiders, Digg, SEO, Facebook… the developments in cyberspace are going frighteningly fast. It’s hard to keep up and make sense out of it all. What’s even harder is to understand how important all these elements are to your business, let alone building a ‘digital’ strategy.
In this ‘Digital Marketing’ course we’ll cut straight through the confusion and will explain to you clearly and simply the most up to date developments in internet and mobile marketing. We will help you define key strategies so that you feel confident and full of ideas on how to improve your business via the internet.
Designed for
You; if you want to understand the most up to date and relevant developments in digital marketing, and want practical tips and tools to promote your business on the internet and mobile devices.
Outcomes
In this Internet Marketing skills course you will learn how to:
- Integrate your internet marketing strategy into your overall marketing strategy
- Develop an internet marketing plan
- Get a website designed or improved
- Optimise your website for higher search engine rankings
- Analyse and improve traffic to your site
- Decide whether and how you should be on Social Network sites such as Facebook, Twitter etc
Program
The Internet Marketing training may include (but is not restricted to) any of the following subjects:
- Marketing strategies
- Online marketing plans
- Websites
- Getting found: Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Measuring traffic and online success
- Social Network Marketing
- Mobile marketing
- E-Commerce: selling your goods and services over the web
- Personal action plans
Location
Melbourne CBD
Duration
2 consecutive days
Investment
$ 1060 + GST for non-members
$ 954 + GST for ICML members
ICML Members enjoy a 10% price discount
Click here to learn more about ICML Membership
Dates
• Wed 14 and Thu 15 September 2011
• Thurs 15 and Fri 16 March 2012
Call us, or click here to book now
We also offer this digital marketing course and our other Marketing and Finance courses as in-house training.
Click here to find out more about in-house training
Course Details
Public 2 day Internet Marketing skills course
Location
Melbourne CBD
Duration
2 consecutive days
Investment
$ 1060 + GST for non-members
$ 954 + GST for ICML members
ICML Members enjoy a 10% price discount
Click here to learn more about ICML Membership
Dates
• Wed 14 and Thu 15 September 2011
• Thurs 15 and Fri 16 March 2012
Call us, or click here to book now
We also offer this digital marketing course and our other Marketing and Finance courses as in-house training.
Click here to find out more about in-house training
Learning Method
We follow the ICML learning model
Learning can be hard. At ICML we realise this and therefore we try to make our sessions as interactive and engaging as we can. Don’t expect ‘chalk-‘n-talk’ sessions at ICML. Our facilitators are just that: they facilitate, they don’t teach. Our expert facilitators are highly experienced in getting the very best out of you. We use the latest scientific insights and translate them to highly practical everyday application in the workplace.
Working in small groups of minimum 5 and maximum 14 people means that the group has just the right size for great interaction, group discussions and personal attention. The facilitator aims to tailor the course specifically to each group.
