Marketing Essentials
Public 1 day essential marketing skills course
You may have heard of the 4 P’s or marketing mix, but do you understand what they really are and how to use them to make a good marketing plan? Do you know how to conduct market research? You know what Facebook is, but have you thought how to use it in your marketing strategy?
This short and intensive essential marketing skills course is designed to give you a practical understanding of marketing. In a fast pace we will give you the thinking and the tools to develop your marketing function. After this marketing skills training you will have some great ideas on how to contribute to the success of your organisation.
Designed for
You; if you have marketing responsibilities in your organisation and want a quick and highly practical overview of marketing.
Outcomes
In this marketing essentials skills course you will learn how to:
• Identify relevant trends and adapt your strategies
• Identify when to conduct market research
• Consider options for marketing strategies (your mix)
• Develop a marketing plan and marketing campaign
• Use time instead of money to market your organisation effectively
• Perform a SWOT analysis
• Choose your ‘digital’ communication strategy, including online and mobile media
• Design and implement basic marketing strategies!
Program
The Marketing Essentials training may include (but is not restricted to) any of the following subjects:
• Defining marketing
• Marketing and organisational strategy
• Market trends
• Market research
• Strategies for success
• Mission statements
• Marketing plans
• Online media
• Personal action plans
Location
Melbourne CBD
Duration
1 day
Investment
$ 580 + GST for non-members
$ 522 + GST for ICML members
ICML Members enjoy a 10% price discount
Click here to learn more about ICML Membership
Dates
• Thurs 14 July 2011
• Mon 19 March 2012
Call us, or click here to book now
We also offer this essential marketing skills course and our other Marketing and Finance courses as in-house training.
Click here to find out more about in-house training
Course Details
Public 1 day essential arketing skills course
Location
Melbourne CBD
Duration
1 day
Investment
$ 580 + GST for non-members
$ 522 + GST for ICML members
ICML Members enjoy a 10% price discount
Click here to learn more about ICML Membership
Dates
• Thurs 14 July 2011
• Mon 19 March 2012
Call us, or click here to book now
We also offer this essential marketing skills course and our other Marketing and Finance courses as in-house training.
Click here to find out more about in-house training
Learning Method
We follow the ICML learning model
Learning can be hard. At ICML we realise this and therefore we try to make our sessions as interactive and engaging as we can. Don’t expect ‘chalk-‘n-talk’ sessions at ICML. Our facilitators are just that: they facilitate, they don’t teach. Our expert facilitators are highly experienced in getting the very best out of you. We use the latest scientific insights and translate them to highly practical everyday application in the workplace.
Working in small groups of minimum 5 and maximum 14 people means that the group has just the right size for great interaction, group discussions and personal attention. The facilitator aims to tailor the course specifically to each group.
