Marketing Essentials

Download “Marketing Essentials” ICML_Marketing_Essentials.pdf – Downloaded 296 times – 165 KB


Course Program

Marketing Essentials Skills Training
Course in Melbourne

You may have heard of the 4 P’s or marketing mix, but do you understand what they really are and how to use them to make a good marketing plan? Do you know how to conduct market research? You know what Facebook is, but have you thought how to use it in your marketing strategy?

This short and intensive essential marketing skills course is designed to give you a practical understanding of marketing. In a fast pace we will give you the thinking and the tools to develop your marketing function. After this marketing skills training you will have some great ideas on how to contribute to the success of your organisation.

Designed for

You; if you have marketing responsibilities in your organisation and want a quick and highly practical overview of marketing.


In this marketing essentials skills course you will learn how to:

  • identify relevant trends and adapt your strategies
  • identify when to conduct market research
  • consider options for marketing strategies (your mix)
  • develop a marketing plan and marketing campaign
  • use time instead of money to market your organisation effectively
  • perform a SWOT analysis
  • choose your ‘digital’ communication strategy, including online and mobile media
  • design and implement basic marketing strategies!


The Marketing Essentials training may include (but is not restricted to) any of the following subjects:

  • defining marketing
  • marketing and organisational strategy
  • market trends
  • market research
  • strategies for success
  • mission statements
  • marketing plans
  • online media
  • personal action plans

Delivered in-house

We deliver this training essentials course in-house to your team. We can tailor the course to your organisation or fully customise it to fit your needs. Call us on 1300 655 098 to talk to us about the options and fees.


This course can be delivered as a 1-hour introduction or a two-day workshop and everything in between. In one day we can create a essential marketing learning experience for your team.

Download “Marketing Essentials” ICML_Marketing_Essentials.pdf – Downloaded 296 times – 165 KB


Learning Method

Learning Method

We follow the ICML learning model

Learning can be hard. At ICML we realise this and therefore we try to make our sessions as interactive and engaging as we can. Don’t expect ‘chalk-‘n-talk’ sessions at ICML. Our facilitators are just that: they facilitate, they don’t teach. Our expert facilitators are highly experienced in getting the very best out of you. We use the latest scientific insights and translate them to highly practical everyday application in the workplace.

Working in small groups of minimum 5 and maximum 14 people means that the group has just the right size for great interaction, group discussions and personal attention. The facilitator aims to tailor the course specifically to each group.

For more information on our learning model, click here