Practical Marketing for Managers
Public 2 day marketing skills course
How solid is your marketing plan? Do you even have one? For many, making a marketing plan is daunting and an afterthought, rather than the core driver of a business. But really successful businesses understand their customers and competitors, and position their products smartly. They plan and integrate all the important aspects of the marketing strategy without getting bogged down in endless analysis and spreadsheets.
We have designed this short marketing course to help you develop a professional and winning marketing strategy. After this practical marketing course you will feel confident and motivated to finalise and implement your plan!
Designed for
You; if you are responsible for marketing and want to be the envy of your competitors.
Outcomes
In this Practical Marketing for Managers course you will learn how to:
• Spot trends and conduct market research
• Develop a targeted positioning strategy
• Analyse customers and competitors
• Make a product/service plan
• Create a sales and customer service plan
• Develop an internet plan
• Pull everything together to make a practical marketing plan!
Program
This marketing skills training may include (but is not restricted to) any of the following subjects:
• Strategic marketing
• Trends and market research
• Segmenting, targeting and positioning
• The marketing mix
• Marketing plans
• Digital marketing
• Personal action plans
Location
Melbourne CBD
Duration
2 consecutive days
Investment
$ 980 + GST for non-members
$ 822 + GST for ICML members
ICML Members enjoy a 10% price discount
Click here to learn more about ICML Membership
Dates
• Thurs 13 and Fri 14 October 2011
• Mon 7 and Tue 8 May 2012
Call us, or click here to book now
We also offer this Practical Marketing for Managers course and our other Marketing and Finance courses as in-house training.
Click here to find out more about in-house training
Course Details
Public 2 day Practical Marketing for Managers course
Location
Melbourne CBD
Duration
2 consecutive days
Investment
$ 980 + GST for non-members
$ 822 + GST for ICML members
ICML Members enjoy a 10% price discount
Click here to learn more about ICML Membership
Dates
• Thurs 13 and Fri 14 October 2011
• Mon 7 and Tue 8 May 2012
Call us, or click here to book now
We also offer this Practical Marketing for Managers course and our other Marketing and Finance courses as in-house training.
Click here to find out more about in-house training
Learning Method
We follow the ICML learning model
Learning can be hard. At ICML we realise this and therefore we try to make our sessions as interactive and engaging as we can. Don’t expect ‘chalk-‘n-talk’ sessions at ICML. Our facilitators are just that: they facilitate, they don’t teach. Our expert facilitators are highly experienced in getting the very best out of you. We use the latest scientific insights and translate them to highly practical everyday application in the workplace.
Working in small groups of minimum 5 and maximum 14 people means that the group has just the right size for great interaction, group discussions and personal attention. The facilitator aims to tailor the course specifically to each group.
