Strategic B2B Selling

Business to business sales requires a combination of strategic and tactical skills. Strategic skills help you identify and influence all your client’s stakeholders in the decision making process. The tactical skills help you in the client relationship building and communication process. Our strategic B2B sales training model empowers you to win business because you’ll identify and influence all the relevant people. It helps you develop enduring and profitable relationships with your clients because you know how to look out for their interests.

Tailored in-house Strategic B2B Selling training – Melbourne – Sydney – Brisbane – Adelaide – Perth – Hobart – Darwin – Canberra

B2B sales training program designed for you

This program is designed for sales people who sell to organisations where multiple people influence purchasing decisions.


In a typical B2B sales training course, you will learn how to:

  • understand the buying process
  • identify all purchasing decision influencers
  • develop consultative relationships with clients
  • recognise strategic threats and opportunities
  • influence key decision makers
  • identify and address influencers’ interests
  • negotiate win-win solutions.

Tailored in-house B2B sales training program delivered on your premises

We deliver this  business to business sales training workshop as a one-hour interactive presentation or a multiple-day program and everything in between. We also coach individuals to build B2B selling skills.. Delivering a tailored in-house B2B training course is economical and effective. Ask us how we can tailor a learning program to suit your needs:

  • call 1300 655 098
  • start a chat at the bottom of our page
  • send us a message.

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Strategic B2B Selling testimonials

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Free eCoaching: ask an ICML trainer – get advice on strategic selling

Do you have any questions about selling to business customers you’d like to ask? Do it here. One of our trainers will answer on the page and we’ll let you know by email when we post the response. We aim to come back to you within a few business days. If you need more urgent advice, try our chat at the bottom of the page.