Writing Persuasive Business Cases

Whether you want to initiate projects, propose investments or plan other initiatives, you need to present clear evidence that the opportunity is worthwhile. You need to carefully define the benefits, justify the costs and put forward a strong logical case.

This course helps you build and write such business cases. You will learn practical tips and skills to structure your document and write in a gripping style. After this program you will find it easier to gain approval for your plans.

Tailored Business Case Writing training program – virtual or in-house delivery – Melbourne – Sydney – Brisbane – Adelaide – Perth – Hobart – Darwin – Canberra – all regional areas – Asia – anywhere else

Designed for you

This in-house business case writing training course is designed for anyone needing to write business cases proposing investment in programs, products or projects.


In a typical tailored writing business cases course, you will learn how to:

  • navigate the systematic processes needed to develop a business case
  • bridge the gap between technical justifications and business expectations
  • develop your personal business case checklist
  • identify key information to address tricky questions
  • compare costs and benefits of alternative solutions
  • forecast and mitigate risk
  • include a clear and succinct writing style
  • incorporate tables and graphics.

Delivered in-house at your premises or in an online virtual classroom

Due to coronavirus we currently don’t facilitate face-to-face workshops. However, we do deliver impactful live online workshops.

As soon as we are able to deliver safe face-to-face workshops again that comply with WH&S requirements, we will offer you the choice between in-house workshops and live virtual classroom facilitation.

Tailored Business Case writing training

Delivering a business writing course as an in-house training program is economical and effective.

We boost your return on investment by tailoring the training experience:

  • We tailor the content so everything in the program is relevant to your organisation and the types of business cases participants need to write. For some clients business cases are proposals for minor initiatives, for other clients we train participants to write large multi-million dollar investment business cases.
  • We use your language where relevant.
  • We will adapt the delivery duration to your needs.
  • This business case writing course is delivered across Australia and abroad.

We also coach individuals and teams to write effective business cases.

Ask us how we can tailor the program to suit your needs:

  • call 1300 655 098
  • start a chat at the bottom of our page
  • send us a message.

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