How can the ‘psychology of colour’ help leaders?02 Apr 2015
A dynamic workplace is full of different characters. From quiet types to those who are a little more outlandish, leaders have to juggle personality types.
Therefore, identifying what triggers different emotions in certain people is key. While too much work or contentious relationships with colleagues will affect most individuals’ moods, there is one factor that many leaders overlook: colour.
Whether it’s in what you wear or how the office is decorated, here’s how different swatches can influence your peers:
If you want your team to stay upbeat in the face of looming deadlines or important meetings, orange is the colour to go for. The shade is used in marketing to promote optimism, as its warmth can positively stimulate brain activity and have an energising affect.
Fostering a work environment that is built on honest relationships is a key skill in advanced leadership. However, doing so isn’t easy.
If you’re looking to add more trust, consider blue. The colour can have a two-fold benefit of calming employees and making them more trusting of each other as well as the wider company brand.
Think of all the enterprises that use blue in their logos – social giants Facebook and Twitter are just two – and you can begin to understand how the tone can influence mindset.
Promoting a laid back atmosphere can help limit any stress around the office, and green can help here. The shade is linked to the creation of a positive state of mind, and can be restful on the eyes.
This is a good choice for interior walls or even computer desktops, as they will most likely be looked upon by either you or a member of your team for the longest periods.
Choosing the colour of your clothes, the office space or even individual employees’ workstations should not be underestimated. Getting it right may only provide marginal gains, but it is yet another step toward creating harmonious relationships amongst your peers and the wider workplace.